The American Red Cross launches the Missing Types campaign to raise awareness for lifesaving blood donations and urge the public to make an appointment to give blood this summer.

Bloodmobile coming to the area

The American Red Cross launches the Missing Types campaign to raise awareness for lifesaving blood donations and urge the public to make an appointment to give blood this summer.

During the Missing Types campaign, the letters A, B and O – the letters representing the main blood groups – are disappearing from brands, social media pages, signs and websites to illustrate the critical role blood donors play in helping patients.

When the letters A, B and O vanish from everyday life, the gaps are striking. And when A, B, O and AB blood types go missing from hospital shelves, patient care and medical treatments are affected.

“Just last month, the Red Cross experienced a critical shortage of type O blood. When this happens, medical procedures could be delayed because blood products are not available,” said Cliff Numark, senior vice president, Red Cross Blood Services.

Donors can help fill the missing types by making an appointment to give by visiting RedCrossBlood.org/MissingTypes, using the Red Cross Blood Donor App or calling 1-800-RED CROSS (1-800-733-2767).

The bloodmobile will be at the Minneota American Legion on Wednesday, June 26 from 1-7 p.m. and KB's in Ghent on Wednesday, June 26 from 1-6 p.m.

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